Without this uniqueness, life would be so dull and impossible. It would take a bit of time and research, but it’s worth it. Your brand tagline, message, as well as services and in fact, your domain name (when marketing on a webpage) should be coherent and say the same thing. Packaging still forms part of a product. Finally, examine the past achievements of the consultancy services as this will help you know whether or not you should use their service. Rick Barrera is a nationally acclaimed speaker, marketing consultant, and author. It works to convince customers of the additional advantages one product could have over the other and win customer loyalty. Most businesses just look for a name, others for a logo or tagline.
Therefore, when it comes to picking a consultant, make sure you go for an expert; as this service would save you of the time and trouble of correcting your numerous mistakes further down the road. Why would a consumer go for a certain brand instead of another irrespective of the price, quantity, and quality? A consultant is a professional who specializes in developing a special product image that embeds a unique and everlasting visual, psychological and mental reference in the consumer’s psyche about a particular product. How would it look like if it was just one flat hot desert? Our workshops and events are available to companies or individuals nationwide. This is simply because of product branding. The key aim of any mentor or consultant is uniqueness. This establishment of identity for a product is what is known as product branding.