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Every product should have its own uniqueness irrespective of the so-called overlying similarities. During our mentoring programs, our experts go deep into how promoting your brand will increase the effectiveness of your marketing. Here are a few strategies in choosing the right consultancy for your project or business. Rick is also known for working with brands such as Apple, American Express, Lexus, Minute Clinic, Southwest Airlines, Starbucks, Google, and Zipcar. Pricing and services of professional consultancy services vary a lot. A consultant, dealing with products which are basically of the same nature, would need to engage in product differentiation.