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So, make sure you study the pros and cons of each of these services and choose one that will work best for your brand design. Therefore, when it comes to picking a consultant, make sure you go for an expert; as this service would save you of the time and trouble of correcting your numerous mistakes further down the road. Rick is also known for working with brands such as Apple, American Express, Lexus, Minute Clinic, Southwest Airlines, Starbucks, Google, and Zipcar. You can have two oranges, but how they are packaged and served, will distinguish the two products. Packaging still forms part of a product. Once you’ve decided this, you could hover to the next step of brand design which is deciding what you need. However, if you want to do it yourself, you could end up making some huge mistake which you would realize after a few months or maybe years. The web is very dynamic in nature, unlike the traditional physical marketplace.

Your brand tagline, message, as well as services and in fact, your domain name (when marketing on a webpage) should be coherent and say the same thing. Rick Barrera is a nationally acclaimed speaker, marketing consultant, and author. Today, businesses are also searching for the consultancy services that will help them choose the perfect name for online branding. During our mentoring programs, our experts go deep into how promoting your brand will increase the effectiveness of your marketing. During these programs, we decide to customize training programs determined after we assess your needs as a business. But, how can you pick the right consultancy firm? Well, there are few things you need to consider, read on! Our more popular program, Conduct the Heart Leaders Program, is a yearlong intensive behavioral program for senior leaders.