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As earlier said, brand design is an important aspect of any business whether it is a start-up or a large enterprise. During these programs, we decide to customize training programs determined after we assess your needs as a business. You can have two oranges, but how they are packaged and served, will distinguish the two products. When does a brand consultant apply product differentiation? By product, differentiation is the process of pointing out unique product traits between different competing products. These questions are quite challenging, especially for business enterprises with no experience trading on the web. Pricing and services of professional consultancy services vary a lot. Rick is also known for working with brands such as Apple, American Express, Lexus, Minute Clinic, Southwest Airlines, Starbucks, Google, and Zipcar.

Packaging still forms part of a product. Without this uniqueness, life would be so dull and impossible. Also, explain in details, your business and the possible future ventures you plan to take on; because, this would guide them to make the right choice for you. It works to convince customers of the additional advantages one product could have over the other and win customer loyalty. Our more popular program, Conduct the Heart Leaders Program, is a yearlong intensive behavioral program for senior leaders. Remember, with a clear destination, your team can accelerate the pace of their accomplishment because they can clearly see which decisions will result in getting closer to the destination and which will hinder their progress toward the goal. This is where brand consultancy comes in handy.