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While most people think that charisma is in-born to natural leaders, John Antonakis says people can achieve charisma through learning and practice. It also reduces stress. It happens; even accomplished public speakers do make mistakes at some point. Studies have shown that non-verbal cues are necessary for captivating the audience. Talking directly to your audience will result in an easy connection with them. Be passionate about the topic. In their 2009 research, David Cornish and Dianne Dukette showed that an adult could sustain attention for just about 20 minutes. An effect public speaker will draw comparisons between ideas and points that the audience already knows using figurative language. Therefore if you smile, chances are your audience will smile too.

Personalizing your communication will make your audience to respond better. As a matter of fact, involving your audience can boost your confidence during a presentation. While this is natural, there are ways you can get rid of the anxiety. Zeoli says that an effective public speaker should let go of the public and focus on the speaking. Tell them stories; tragedies, triumphs and humorous anecdotes. According to a Quantified Communications coach, Briar Goldberg, being nervous makes you mentally absent for your speech. Apart from getting the audience involved, this makes them remember your presentation. Rick is also known for working with brands such as Apple, American Express, Lexus, Minute Clinic, Southwest Airlines, Starbucks, Google, and Zipcar. An excellent public speaker should exude some level of sincerity in their emotions when delivering a speech.